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STUDIES
Profile of French tourists who visited Porto and North of Portugal

The study describes the profile of tourists who visited Porto and North of Portugal , who left the destination via Porto airport. The data was gathered on a monthly basis during 2011 and 2012 through a survey undertaken in the airport departure lounge. The interviewees were selected by convenience as they waited for their flights and the sample was stratified by destination airport, taking into account the number of passengers of each flight. The individuals were pre-qualified before answering the questionnaires to eliminate residents and transit passengers. The results shown in the study reflect a sample of 1,084 tourists. The results present a description of the social, demographic and professional profile of the tourists; as well as, their motivations, how they organised their trip, a description of the visit, total consumption, satisfaction, intentions to return and to recommend a visit.

THE MANUAL ANSWERS QUESTIONS SUCH AS:

• Which airline did tourists fly on?
• What are the main market segments?
• Where did tourists stay?
• How much did tourists spend?

DOCUMENT: Digital File (PDF)
NUMBER OF PAGES: 56

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